Organization: Afrimax Uganda Limited
Reports to: General Manager
Job Summary:
The Chief Commercial Officer is responsible for the Sales, Marketing and Customer Service departments, ensuring customers are managed throughout their lifecycle with the Company.
Key Performance Areas:
-Offer strategic direction, coordinate and implement all aspects of the marketing programmes to meet targeted revenues and subscriber growth;
-Prepare Marketing budgets and manage expenditure within approved budgets;
-Ensure service offerings are relevant to consumers and competitive in the market;
-Ensure that sales targets are achieved and staff are fully trained on all products and services;
-Responsible for providing high levels of customer service that meet Afrimax KPI requirements.
Key Duties and Responsibilities:
-Design, implement, and facilitate annual marketing plan; Support and facilitate development and implementation of brand marketing plans.
-Plan and administer the annual Marketing budget.
-Continuously review pricing, service offerings in light of competitive and consumer activities and trends, recommending actions as appropriate.
-Organize and implement consumer research including: Customer satisfaction surveys, Consumer trend research, U&A studies, Ad hoc research to support service and promotional offerings
-Oversee business development activities including: Investigation of new services, testing and launch; Continuous testing of new ideas to evaluate potential for revenue enhancement.
-Oversee brand communications activities through selected agency(s) including: Above-the-line activities including press, TV, radio and billboard advertising; Below-the-line activities including POS, outlet branding, literature; Customer retention activities including loyalty programs and website; internal staff communications, public relations efforts
-Research, design and launch appropriate promotions, in conjunction with Sales, to meet agreed revenue, customer retention and/or growth objectives; prepare justifications and present case for promotions to General Manager; monitor and evaluate the success of promotional campaigns.
-Develop and administer marketing database that includes client and prospect information, mailing list applications, access to financial reports, etc.
-Supervise Brand managers, VAS manager and Marketing Assistant. Make staffing and hiring decisions within marketing department subject to company policy; undertake annual appraisals.
-Ensure the provision of high standards of customer service, face-to-face or over the phone as required by maintaining adequate staffing levels and continuous training in all aspects of customer service skills and service knowledge.
-Manage the Sales team to achieve and exceed targets, ensuring continuous training of staff and monitoring sales quality through joint visits and regular meetings.
How to Apply:
Please follow the instructions as stated below as failure to do so could lead to disqualification.
Write an Application letter and CV/Resume.
Merge these two documents into one document in either word or PDF format.
Do not attach or send any scanned documents. These are sometimes too large for our inbox.
Send your application, please click "Apply to Position"
Only successful candidates will be contacted. For all other inquiries please contact our offices directly.
