Job Title: Officer, Marketing and Training - Essential Child Medicines
Organisation: Clinton Health Access Initiative (CHAI)
Duty Station: Kampala, Uganda
About CHAI:
The Clinton Health Access Initiative (CHAI) is a global health organization committed to strengthening integrated health systems in the developing world and expanding access to care and treatment for HIV/AIDS, malaria and other diseases. CHAI’s solution-oriented approach focuses on improving market dynamics for medicines and diagnostics; lowering prices for treatment; accelerating access to life-saving technologies; and helping governments build the capacity required for high-quality care and treatment programs.
About 27,000 Ugandan children die annually from Pneumonia, making it the leading cause of under 5 mortality. Diarrhea is responsible for approximately 10,000 child deaths, approximately 10% of all child mortality. Diarrhea and pneumonia are two of the most solvable public health problems. Safe, effective and affordable drugs to treat those suffering from Diarrhea and pneumonia exist. Low cost antibiotics, such as amoxicillin, can prevent the majority of pneumonia deaths. Oral Rehydration Salts (ORS) and zinc can prevent a majority of diarrhea-related deaths and dramatically improve child health.
In Uganda, a program to scale-up diarrhea and pneumonia treatment is being undertaken by CHAI in partnership with the Ministry of Health. The problem is that these treatments are caught in a market trap: low levels of health providers as well as consumer/caregiver awareness about the appropriate treatment lead to poor demand for these products; this results in an anemic market, which provides no incentive for suppliers to optimize distribution networks, promote the products, or reduce margins; this, in turn, leads to a lack of availability, unaffordable prices, and minimal marketing – completing the vicious cycle and ensuring that access to these lifesaving medicines is repressed. CHAI is striving to break this vicious cycle by addressing both demand and supply-side barriers to access.
Job Summary: The Marketing and Training Officer will primarily be responsible for coordinating the design and implementation of an ambitious, large-scale demand generation campaign to increase utilization of zinc and ORS for the treatment of diarrhea and Amoxicillin for the treatment of pneumonia. This demand generation campaign will be focused on two fronts: (1) a concerted effort to improve the prescription practices of health providers, and (2) a communication campaign to increase awareness and demand amongst consumers/care-givers. The scope of the work involves working with marketing and research agencies to design and test materials, coordinate messaging through multiple channels, and monitor effectiveness over multiple years. The Marketing and Training Officer will work in close collaboration with other members of the team, as well as public and private stakeholders to roll out high-impact trainings, community activations and promotional activities. This role will involve heavy implementation and will require a very “hands-on” approach.
Key Duties and Responsibilities:
=Management and implementation of a large-scale nationwide marketing plan that incorporates various forms of media, social mobilization and interpersonal communication to increase awareness and demand
=Coordination alongside partner organizations of a national effort to train health providers in the proper treatment of diarrhea and pneumonia in children
=Ongoing management and coordination of market research to inform the development of the marketing strategy, potentially including focus groups, surveys and data analysis
=Liaise with creative and media planning agencies and be the interface between the creative team, the team at CHAI and other partners for rolling out an effective campaign
=Monitoring and evaluation of marketing efforts, and generation of regular progress reports
=Foster relationships with other partners implementing marketing plans for ORS & zinc and Amoxicillin to ensure optimal co-ordination of communication messages
=Perform any other duties and responsibilities, as needed
Qualifications, Skills & Experience:
=The Officer Marketing and Training should hold a good bachelor’s degree in business, marketing, or a related field
=Possession of an Advanced degree in business, marketing, or a related field will be an added advantage
=At least two years’ experience in an advertising or marketing function in the private sector
=Experience managing a communication agency is highly desirable
=Prior experience developing product training for sales representatives or health care providers will also be considered an added advantage.
=Prior experience in promoting Fast Moving Consumer Goods (FMCG) or Over-the-Counter (OTC) healthcare products will make candidate highly preferable.
=Prior experience developing insight led marketing campaigns
=Outstanding project management skills and attention to detail
=Possess the ability to create budget and ensure follow up
=Good entrepreneurial mindset and strong self-motivation
=Ability to multi-task, prioritize, and be effective under tight deadlines and in high-pressure situations.
=The applicant should be highly motivated with an exemplary record of project management.
=Possess excellent communications skills
=Ability to function independently,
=Highly self-motivated
=Possess the ability to thrive in challenging environments,
=Exhibit strong commitment to excellence.
=The Officer – Marketing and Training will spend ~15% of his/her time travelling domestically, primarily to regions with limited facilities.
=Strong work ethic and flexibility
CHAI places great value on the following qualities: resourcefulness, responsibility, tenacity, independence, energy, and work ethic.
How to Apply:
If you are passionate about humanities and desire to join this prestigious health NGO founded by one of the United States of America’s Former Presidents, Bill Clinton, please click web link below.
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